Wedding Supplies / Wedding Reception Supplies / Wedding Party Gifts / Wedding Favors

 A.  Unfortunately, the etiquette on this is that it is not acceptable.  It is never proper to ask for money as a gift, either for the shower or the wedding. You mention that they found the idea in a magazine from a jewelry store.  That is often where these ideas originate without regard to etiquette.  Mortgage companies encourage couples to register for the down payment on a home and even print an insert for the couple to place in the invitations, and other businesses promote their products in a similar manner.  These ideas offend the recipient of the notice rather than encouraging them to contribute. If, however, the money will be used to purchase a specific needed item, you can mention on the invitation that Sue and Sam need ____.  If you would like to join in contributing to the purchase of it, please let me know by (date).  This gives guests the option of helping purchase a specific item or bringing another gift of their choosing.

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Glenna Tooman, ForeverWed.com Wedding Consultant
Memory Makers Event Planning, LLC
http://www.memorable-events.com